COMBINING CREATIVE + STRATEGY
TO BUILD CAMPAIGNS THAT WORK
Meetings with the mustache
From initial concept through final production, I had the pleasure of working on this category leader’s first campaign introducing real customers and their experiences. This concept drove immediate WoW and YoY improvement, delivering the highest ROI of any prior creative.
THE STRIPED UNICORN
What started as a simple idea—cash being tossed in the trash—quickly evolved into a multi-year campaign with numerous executions for a new client. Upon launch, the client experienced immediate growth, soon becoming one of Inc.’s fastest-growing private companies in America and achieving unicorn status.
A SUCCESSFUL ROLL OUT
When a leading D2C rug company was ready to scale, we helped them launch a 360° campaign including TV with tried-and-true performance tactics. By building brand recognition and solidifying market presence, their TV creatives contributed to a 20x increase in profit within one year. In their secondary Washables campaign, they additionally saw a 2x delivery on ROI.
DRIVING (RESPONSE) IN THE FAST LANE
When it comes to production: more is more, I always say. So when a new client wanted to test several messaging tracks to find their brand positioning, we maximized our time on set by covering all angles with a range of modular creatives. This approach allowed us to fine-tune their messaging to find what best resonated with the audience. The result: a better understanding of their consumer and a 91% lift in volume within the first 2 weeks.
SEEING EYE-TO-EYE
As seen with many brands in the space, it was clear this D2C’s demographic resonated most with human-centric creatives.
Once introduced, “Testimonial” and conversational-themed campaigns produced an immediate decrease in attributed CPLs and consistently outperformed controls.
